Tag Archives: Nook

You Have to Get This Ebook From Amazon!

Don and Derek

The Book Kahuna and his Corgi, Derek!

The Book Kahuna

Click— http://tinyurl.com/lama53t– Click

The Electronic/Digital Revolution in Book Publishing:  History, Industry Perspective (Print and E-book) and “How To” Publish Your E-book for Amazon Kindle

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Have Amazon and Apple out-Nooked the Nook?

Don and Derek

The Book Kahuna and his Corgi, Derek!

http://www.digitalbookworld.com/2013/did-the-death-of-agency-pricing-for-ebooks-kill-nook/

I read with interest Jeremy Greenfield’s article on the Digital Book World Website:  Did the Death of Agency Pricing for Ebooks Kill Nook?

I happen to agree with Mr. Greenfield that the competition and the removal of the Agency model were contributing factors, but I think the Nook was a thinking man’s reader in a gamer’s world.  (And I do not imply that Gamers are not thinkers, they are!)

“Once I built a Railroad…”

The Nook was constructed and researched to be a reading device that would enhance the marketing capabilities of Barnes & Noble, but the competition readers were not solely readers at all, and in this arena a hybrid can get much more traction in the marketplace then a mono-functional device.  Now, the newer iterations of the Nook have a much wider spectrum of functions and uses, but that first meeting with the public was not the impression they wanted to make, and you never get a second chance to make a first impression.

Now that Len Riggio has announced that B & N will not be purchasing the physical stores in the B & N inventory of locations, it appears that the hemorrhaging cash flow situation has taken a much more catastrophic turn for the company then it had originally appeared to be showing.  The way that B & N can stay vital is to look to the Independent Bookstore model and start imitating the steps that all of the Indie Bookstores have gone through to remain viable and resilient in cash flow profitability.

The partnership with Microsoft would be an incredible boon for Barnes & Noble to stay in the game.  If Microsoft can supply the R & D on the Nook Apps now and into the future, then the reader will become superfluous and only the App will be necessary to download books from the B&N catalogue.  I’ve heard that talks on this subject were tabled in the late spring, and no word has been forthcoming since roughly late April.  Since Microsoft has a 17% interest in the Nook anyway, the cash inflow would be useful in propping up the brick and mortar structures and even get Riggio to reconsider his reluctance to buy the locations outright.  Also, these locations (ala Borders) seem to Morph into Halloween stores for 3 months and then sit vacant.  Exactly how many Halloween stores does the public need at any given time?

The Winners WILL Take it ALL!

Right now, Riggio needs to swallow his pride and admit that this cash blood-letting cannot continue and new partners and ventures need to be brought into the mix.  Staying with the same way of doing business will mean more Halloween stores and less Barnes & Noble stores in any geographic location.  Take the wheel and spin the ship away from the iceberg.  You have a great business mind, look closely at your model and push what works and discard what is not working.  Look outside the cast of characters who are presently in the line-up and do something completely out of the ordinary that no one would expect.  Add products, add services, add entertainment in the locations but keep thinking differently so that your brick and mortar locations do not end up closed and boarded up.

Get the MESSAGE…

We like going to B & N, just like we like going to the Tattered Cover and The King’s English.  We want viable distribution points for print products and more.  Listen to your customers and think differently to keep this company in the game.  We want you to succeed and be a portal for our reading adventures for many years to come into the future.

CLICK IT to KICK IT!!  PUBLISHING CONSULTING FOR THE NEWBIE AND THE INDIE!! The FREE video is a treasure!  You pay $00.00!

CLICK IT!!—> http://tiny.cc/bookkahuna1<——- CLICK IT!!

Follow me on Twitter at:  Donald Schmidt@thebookkahuna

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Ebook Sales: Marketing to Leisure Time Is Key

Don and Derek

The Book Kahuna and his Corgi, Derek!

http://www.digitalbookworld.com/2013/ebook-revenue-growth-stalling-out-ebooks-flat-in-january/

In his article on the Digital Book World website: Ebook Revenue Growth Stalling Out?  Ebooks Flat in January, Jeremy Greenfield encapsulates all the numbers that give a surprising downturn in the sales figures from the meteoric run of 2011 and 2012.  I think there is an explanation for this change in revenue patterns which I will expound on now.

What Ever Happened to That Cute Couple?

A few years ago, the Kindle and the Kindle II were the unchallenged kings of the e-reader domain.  Amazon was the place to go if you wanted to get your favorite new title or many free backlist titles downloaded for your reading pleasure.  The television was rife with those cute ads with the couple in which the guy had all the answers and the girl was usually asking the questions.  You know the ones I mean…

Once the Kindle (and when I say Kindle I am referring to all iterations of the device) started to have some competition from the Nook, and then extreme competition from the Ipad, the playing field changed and the cutesy commercials disappeared.  This is an extremely regrettable phenomenon because I really wanted to find out what happened with their story.  Did the guy switch to an Ipad and dump her for someone who was a Gamer?  Did she leave him for a guy who was a B & N fan with a Nook?

Television and YouTube Marketing?

Herein lies part of the equation:  Although most people living in the United States have heard of an Ebook, without any Marketing strategy by the main Ebook distributors, there is no imprint in the consciousness of the buying public that any of the players are really pushing the sales.  I have not seen a commercial by Amazon, B & N, or Apple specifically aimed at the book-buying audience.

“In January, the latest month for which data is available, ebook revenue was up 0.7% to $130.2 million, according to the latest numbers from the Association of American Publishers. Adult trade across the board was down 1.5% to $503.1 million.”

Now, when I went onto YouTube to find these commercials, there were a gaggle of other commercials that I had never even seen before.  Where are these commercials playing?  And given the demise of the dedicated reader due to the incredible sales surge of tablets in the recent year (I own a Kindle II, but I bought an Ipad with retina display in April!), there is no wonder that the number of people actually seeing the commercials has dropped through the floor.

Leisure Time for Reading:  Buy and Download Now!

The next phase of the Electronic/Digital Revolution (part of the title of my Ebook, available for Kindle download at Amazon and through the Kindle App on the Ipad:

The Electronic/Digital Revolution in Book Publishing

Will be a marketing blitz, but will not rely solely on books to push the sales of the tablet.  The Ipad ad above just barely has a quick view of books you can read on the device in the beginning.  There are so many other things that you can do with the tablets, that the point must be driven home:

  1.  You can buy your favorite Ebooks and new Ebooks through the sales portal and read them LATER!  Having them is the key.  Do everything you need to do on your tablet, and then read your book at your leisure.  Leisure time for self-reflection and advancement through reading will increase future sales.

Time for me to continue reading on my Ipad, after I watch the Yankees/Dodgers game on the MLB App…

Follow me on Twitter at:  Donald Schmidt@thebookkahuna

Happy 71st Birthday Paul McCartney!

 

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