Tag Archives: eReatah

Scribd vs. Amazon, Libraries, Oyster and eReatah

Don and Derek

The Book Kahuna and his Corgi, Derek!

http://www.inc.com/stephanie-meyers/E-book-subscription-startups-libraries.html

I recently read the article on the Inc.com web site, by Stephanie Myers: Why Are E-book Subscription Start-Ups So Hot?  This article introduced a new player to the E-book subscription marketplace in the form of Scribd.  Scribd is a subscription service that is catering to people with the ability to read their E-books on iPhones, iPads, Android devices and web browsers.  This new subscription service costs $8.99 per month and is touted as yielding millions of selections to choose from.  In her article, Ms. Myers also lays out the argument that I put forth in a previous blog post:

https://thebookkahuna.wordpress.com/2013/09/15/subscriptions-are-us-oyster-vs-ereatah/

that subscription services are in direct competition with the public library.

In Ms. Myers article, she expounds the fundamental reason why people are not interested in getting their E-books from the public library.  The main crux of the argument against people getting their E-books from the library seems to center around the initial setup that the patron has to go through to become an E-book download subscriber from the library.  In thinking about this I thought the arguments for this consternation at getting E-books from the public library did not hold water.

For the most part, one of the basic parts of getting an E-book from the public library is having Adobe Reader on your computer.  This is such a basic necessity in any computing environment in the year 2013, I would think that most people already have Adobe Reader on their computer or, if not, quickly download a copy from Adobe.com in the initial setup for a laptop or desktop computer.  There are so many different documents that need to be downloaded in PDF form (most instruction manuals for any appliance), that there is almost no way to function in a computer environment without having the ability to open and read PDF files with Adobe Reader.  Once you have your computer or reading device setup for E-book downloads from the library, this process would be a pretty streamlined and straightforward activity without much hassle or inconvenience.

My experience with taking out an E-book from the from the library has not occurred yet, but I have been told that if you have a library card with a number code, then that number is your account access and taking out an E-book and downloading it would almost be akin to renewing a print book that you already had out on loan.  I do not think that the argument about the public library is one that is going to really raise much of a competitive issue going forward.  There are so many people in the United States who never enter the public library building in their town, that the library will not be a major player in this race for consumer content dollars.

The real test of how well the subscription E-book Services will do will revolve around how many titles the individual subscription services have to offer and are these titles newly published within the last year or so.  The battle between Amazon, Scribd, Oyster, eReatah, and any other E-book subscription service that begins operations in the near future will be won or lost based on the following criteria:

  1. What service has the biggest catalog to offer?
  2. Does the consumer get perceived value for their dollars?
  3. Are there any future possible discounts available to a subscription consumer?
  4. Will the consuming public opt for renting the E-book rather than owning the E-book?
  5. What publishers will align with which subscription services?

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As I said in my previous blog post, I am a technophile and feel that any innovation in the E-book distribution and dissemination to consumers will be a positive in the long run.  Only time will tell what services will be left standing but since the public library and Netflix are examples of successful content-lending distribution centers, there will be room for a myriad of players in the content subscription market.

CLICK HERE!!!—->The Electronic/Digital Revolution in Book Publishing<—-CLICK HERE!!!

Follow me on Twitter at:  Donald Schmidt@thebookkahuna

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The Book Kahuna’s Video Week in Review

Don and Derek

The Book Kahuna and his Corgi, Derek!

LinkedIn

I started out the week with a review of one of the best networking tools out in internet-land that can give you great visibility in your industry:

Publishing

I next talked about all the ways that content is being disseminated through a publishing platform:

Publishing Companies

I gave an overview of the various publishing companies and how they differ but also how they are similar, even stating my favorite company that I have worked for in my career:

Ebook Subscription Services

I vlogged about Oyster and eReatah and how they are innovating different ways to get electronic content out to the consuming marketplace:

Ebook on Amazon Kindle

Finally for this week I gave a brief overview of how to get an Ebook through the process from manuscript to Ebook for loading in an Amazon Kindle download environment:

A great week!  Don’t forget to sign up and subscribe to my YouTube channel to get all the publishing daily updates on The Book Kahuna TV.

Become a Subscriber:

CLICK IT!!—> http://tiny.cc/bookkahuna1<——- CLICK IT!!

CLICK HERE!!!—->The Electronic/Digital Revolution in Book Publishing<—-CLICK HERE!!!

Follow me on Twitter at:  Donald Schmidt@thebookkahuna

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Subscriptions are Us! Oyster vs. eReatah

Don and Derek

The Book Kahuna and his Corgi, Derek!

http://www.digitalbookworld.com/2013/the-next-big-ebook-revolution/

Jeremy Greenfield:  The Next Big Ebook Revolution?

I knew the day would come when companies would start to figure that a subscription service on an e-product would be more profitable and advantageous then just having single titles rented or purchased.  The money is in the ability to build the subscription list and have residual dollars coming into the coffers at all times throughout the year.  That is why Jeremy Greenfield’s article on the DBW website was a very interesting vision of how two companies see his subscription service working.

OYSTER

“Oyster offers a Netflix style of service (unlimited access but not ownership)…”  1

I think this is the most appealing service given the fact that it is $10 per month with unlimited access.  This service would be like taking a library book out of the Public Library.  The low subscription rate and ability to save the space on the reading device after you finish reading a title would make this a very attractive option for someone who does not want to own an e-book, but just rent it to read it.  The question remains:  If the public library does the same thing for free for no subscription rate, then where is the up side to Oyster?  Availability of a title might be a key in this new business, but then again:

“Oyster offers 100,000 titles, but few are frontlist and few are bestsellers.”2

eReatah

eReatah is a subscription service that specializes in selling the e-book directly and “resembles Audible or a book club.”3   I’m not so sure about this business model.  In both cases (Oyster and eReatah) Amazon has over two-hundred thousand more titles than either of these new subscription entities.  Also, I must make it known that both the Greenfield article and the referenced article by Natt Hoffelder:  Comparing eBook Subscription Services Oyster, eReatah, and Kindle Owner’s Lending Library: Content, Price, and Availability, made it clear that neither of these services is available to the public at this time.

Nearest I can tell these models may get some traction in response to Amazon being the 800-pound gorilla in the e-Book business.  If that is the case, then the business should take off quickly once these two go online and they should be competitive if they can work with publishers to increase the availability of titles.  If they could at least get to 35-50% the number of titles that Amazon has available in the Kindle Prime program, they would be in very good shape.

Editorial Observations

The Oyster Model should be a winner since you are just renting a title until you finish it and then it is off your device saving space for the next title.  Although I can see some competition from libraries, the ability to avoid visiting a physical location for any interaction would make the Netflix model of Oyster much more attractive to a populace that wants to save, time, money, and gas.

The eReatah model could be a winner for people who want to own the e-Book outright and keep it in their reader archive to review any time they want.  The question here would be, “Well, I can go to the publisher’s sales portal and buy this title, or I can go to Amazon and buy this title.  Why does eReatah make sense for me?”  I cannot answer this question.  A third-party go-between seller and customer without a voluminous catalogue seems like an uphill fight to me.  There may be more discounts to the pricing that we are unaware of.  Also, since neither one of these services has newly published frontlist titles, the ability to discount might be another selling piece of the puzzle that has not been broadcast yet!

I like the fact that people are thinking out of the box on this subscription issue, I’m just not sure how ready the buying public is for a shake-up in how they buy/rent their e-Books.

Notes

1 and 2:  http://www.the-digital-reader.com/2013/09/05/comparing-ebook-subscription-services-oyster-ereatah-content-price-availability/#.UjUV00rnZdg

Follow me on Twitter:   @thebookkahuna

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