Tag Archives: ebook

You Have to Get This Ebook From Amazon!

Don and Derek

The Book Kahuna and his Corgi, Derek!

The Book Kahuna

Click— http://tinyurl.com/lama53t– Click

The Electronic/Digital Revolution in Book Publishing:  History, Industry Perspective (Print and E-book) and “How To” Publish Your E-book for Amazon Kindle

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Questionable #Amazon Reviews: Do They Matter in the Larger Scheme?

Don and Derek

The Book Kahuna and his Corgi, Derek!

http://www.digitalbookworld.com/2013/exploring-the-murky-waters-of-unreliable-consumer-book-reviews/

I read with interest the article on the digital book world website (Exploring the Murky Waters of Unreliable Consumer Book Reviews by Jack W. Perry) about the questionable reviews on Amazon.  The query that I had in my mind is whether these reviews are hurtful or helpful in the marketplace.  There are two distinct trains of thought on this question of reviews:

  1. The reviews must be at a rating level of three or above on this scale to engender more readers to look into a title.
  2. A bad book review is the death-knell for a new author who is trying to get a viral buzz in his chosen genre.

This begs the old philosophical question in marketing: Does a bad review still engender people to look into the possibility of buying a book even though others may think it is not worth the cost?  I tend to think that any publicity can be good publicity whether it is critical or complimentary.  There have been plenty of instances in the recent past where books and movies have been panned by critics and also by critical audiences, and still the book or movie was a success in the marketplace based on consumers’ purchasing preferences.  The more insidious part of the review process is where people are buying reviews to prop up their numbers and make it look like their book is actually critically acclaimed in the marketplace.  This would border on cheating, and even worse a fraud on the book buying public.

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I think the consuming public has come to the point where they realize they can’t believe everything they read or see on the Internet.  In many different ways, the Internet has become a great clearinghouse for information that can be deemed to be questionable.  The book buying public has to be aware already that when a book or Ebook comes out on Amazon or in the iBookstore for Apple the author has probably had many of his friends and family members read and write some of the reviews that are placed onto the web site.  There is a reverse psychology in the mentality of the purchasing public that tends to make them think “I need to find out for myself. “  It is this thought process that drives consumers to make purchases on books you would never think they would buy.

Another aspect to ponder is the relationship with the buying public and the reliability of the information contained on the Internet.  There have been many times in the recent past where I have seen the phrase “I saw it on the Internet so it has to be true” used as the punch-line of a joke.  If the Internet was looked upon as a reliable source of information, jokes of this sort would not be able to get a laugh when mentioned in TV commercials or on television shows.  The Internet is a repository of information that leaves everyone to ponder and wonder whether they have received the correct information when accessing websites on given topics.  There do not appear to be any plans to replace the present rating system with something else, and this question about the rating system will continue as long as there is anonymity in place behind those who are actually making the critical reviews.

In conclusion, be a smart consumer and read parts of the book before you make your purchase.  Product scanning can be done before downloading an Ebook for an Amazon Kindle by reading the 10% excerpt, but even more easily accomplished on a print title when visiting a bookstore or public library.  To give a great plug to the public library system, I suggest you go and take the book out of the library and either read it in total or read selected chapters to get a feel for whether the book is worth your spending dollars.  Being an educated consumer is always preferable to not having any information on a product for purchase.

CLICK HERE!!!—->The Electronic/Digital Revolution in Book Publishing<—-CLICK HERE!!!

Follow me on Twitter at:  Donald Schmidt@thebookkahuna

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Subscriptions are Us! Oyster vs. eReatah

Don and Derek

The Book Kahuna and his Corgi, Derek!

http://www.digitalbookworld.com/2013/the-next-big-ebook-revolution/

Jeremy Greenfield:  The Next Big Ebook Revolution?

I knew the day would come when companies would start to figure that a subscription service on an e-product would be more profitable and advantageous then just having single titles rented or purchased.  The money is in the ability to build the subscription list and have residual dollars coming into the coffers at all times throughout the year.  That is why Jeremy Greenfield’s article on the DBW website was a very interesting vision of how two companies see his subscription service working.

OYSTER

“Oyster offers a Netflix style of service (unlimited access but not ownership)…”  1

I think this is the most appealing service given the fact that it is $10 per month with unlimited access.  This service would be like taking a library book out of the Public Library.  The low subscription rate and ability to save the space on the reading device after you finish reading a title would make this a very attractive option for someone who does not want to own an e-book, but just rent it to read it.  The question remains:  If the public library does the same thing for free for no subscription rate, then where is the up side to Oyster?  Availability of a title might be a key in this new business, but then again:

“Oyster offers 100,000 titles, but few are frontlist and few are bestsellers.”2

eReatah

eReatah is a subscription service that specializes in selling the e-book directly and “resembles Audible or a book club.”3   I’m not so sure about this business model.  In both cases (Oyster and eReatah) Amazon has over two-hundred thousand more titles than either of these new subscription entities.  Also, I must make it known that both the Greenfield article and the referenced article by Natt Hoffelder:  Comparing eBook Subscription Services Oyster, eReatah, and Kindle Owner’s Lending Library: Content, Price, and Availability, made it clear that neither of these services is available to the public at this time.

Nearest I can tell these models may get some traction in response to Amazon being the 800-pound gorilla in the e-Book business.  If that is the case, then the business should take off quickly once these two go online and they should be competitive if they can work with publishers to increase the availability of titles.  If they could at least get to 35-50% the number of titles that Amazon has available in the Kindle Prime program, they would be in very good shape.

Editorial Observations

The Oyster Model should be a winner since you are just renting a title until you finish it and then it is off your device saving space for the next title.  Although I can see some competition from libraries, the ability to avoid visiting a physical location for any interaction would make the Netflix model of Oyster much more attractive to a populace that wants to save, time, money, and gas.

The eReatah model could be a winner for people who want to own the e-Book outright and keep it in their reader archive to review any time they want.  The question here would be, “Well, I can go to the publisher’s sales portal and buy this title, or I can go to Amazon and buy this title.  Why does eReatah make sense for me?”  I cannot answer this question.  A third-party go-between seller and customer without a voluminous catalogue seems like an uphill fight to me.  There may be more discounts to the pricing that we are unaware of.  Also, since neither one of these services has newly published frontlist titles, the ability to discount might be another selling piece of the puzzle that has not been broadcast yet!

I like the fact that people are thinking out of the box on this subscription issue, I’m just not sure how ready the buying public is for a shake-up in how they buy/rent their e-Books.

Notes

1 and 2:  http://www.the-digital-reader.com/2013/09/05/comparing-ebook-subscription-services-oyster-ereatah-content-price-availability/#.UjUV00rnZdg

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Feed Your Mind: FEED IT!

Graduation Day with my MS In Publishing from Pace University, 5/16/12

Graduation Day with my MS In Publishing from Pace University, 5/16/12

For less than a Large Big Mac Combo, you can get:  The Electronic/Digital Revolution in Book Publishing as a download for a Kindle or Kindle App on an iPad.

The Electronic/Digital Revolution in Book Publishing

As the Scotts lawn guys says:  Feed Your Mind!  FEED IT!

Don’t you want to know how we got to this point in ebooks and Print on demand?  Sure you do…

Follow me on Twitter at:  Donald Schmidt@thebookkahuna

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