Tag Archives: E-books

Forbes Article: Indie Authors and Amazon

Don and Derek

The Book Kahuna and his Corgi, Derek!

The Book Kahuna

There are so many different varied places to find great information on publishing that sometimes there is a bit of information overload. This occurs frequently when looking for ways to get from manuscript to e-book or bound book as quickly and efficiently as possible. I do many blog posts that are culled from information from the dbw website, Entrepreneur Magazine website, Publishers Weekly website and other information conduits when I find pertinent information that would help. Today I found a great article on the Forbes website that detailed specifically how authors can get an e-book project posted to and through Amazon for Kindle download.

http://www.forbes.com/sites/deborahljacobs/2014/04/25/how-to-self-publish-your-book-through-amazon/

This article kicked off with a nice intro by Deborah L. Jacobs, who then handed off to successful independent publisher Paul Jarvis. The article gave some interesting background on Mr. Jarvis as he told us about his previous excursions into self-publishing in the recent past.

“I started out in the first camp two years ago when I used Gumroad to self-publish the ebook, Eat Awesome…   Gumroad allows you to sell a variety of digital products from your own web site, including ebooks, music and software. Setup takes less than five minutes. They take a very small percentage (5% + 25 cents) of each sale. I sold 5,410 copies of the book I published with them, netting about $12,033 (after they took their fees)…  My second book, Be Awesome at Online Business, I sold exactly same way.”1

Mr. Jarvis then goes through a listing of the most important functions that any self-publishing author would find useful and helpful when dealing with Amazon to publish their titles. He mentions the KDP which stands for Kindle Direct Publishing. KDP is an integral part of the e-book functions for loading, marketing and selling your e-book on Amazon. He also thought talked about the print arm of Amazon which is CreateSpace. Now CreateSpace is a print-on-demand portal that will allow you to get print books out to your audience that may not necessarily want to buy an e-book. They will print your title as a one-off so you don’t end up with a garage full of printed books. Mr. Jarvis gave some information on Amazon Author Central, which is the pivot point for all of your personal author information. And finally Mr. Jarvis gave information on Amazon Associates. In the Associates program you can link your book with other products on the Amazon website which can increase profit margin when there is a purchase of your particular title.

Having actually published an e-book on Amazon myself (The Electronic/Digital Revolution in Book Publishing) I find it exhilarating that this mode of content transmission is readily accessible. I recommend you read this article by Paul Jarvis, the time investment is well worth it.

Twitter:  @thebookkahuna

Blog:  thebookkahuna.wordpress.com

Website:  thebookkahuna.com

E-mail List:  http://tiny.cc/bookkahuna1

E-book:  The Electronic/Digital Revolution in Book Publishing

Empower Network Blog:  http://thebookkahuna.net/

 

Leave a comment

Filed under Uncategorized

Amazon E-book Sales

Don and Derek

The Book Kahuna and his Corgi, Derek!

The Book Kahunahttp://www.forbes.com/sites/greatspeculations/2014/04/02/estimating-kindle-e-book-sales-for-amazon/

I finally got around to reading an article that I’ve been meaning to read for the past couple of weeks. It was an article in Forbes that did the unthinkable: it actually did an educated “guesstomation” on how many e-books Amazon has been selling over the course of the past few years. We all know that Amazon holds this information very close to the vest as a trade secret. The breakdown of how Forbes figured out these calculations was very telling and actually had a very scientific approach to deliver the deducted answer.

Forbes began this article by figuring out how many Kindles and Kindle offshoots have been sold by Amazon since the initial introduction in 2007.

“Amazon launched its Kindle e-reader in late 2007. Assuming a 3-year replacement cycle, we conclude that there may be approximately 30 million Kindle e-readers currently in use.” 1

Once the total number of kindles in use has been arrived at, the average of five e-book purchases and downloads per year was introduced as part of the equation. Now people have 30 million active kindles each with an average download of five per year at an expense rate of $4-$10 per download, you came up with a formula that looks something like this:

30,000,000*5*7 dollars =1,050,000,000*.30= $315,000,000

You might be asking yourself where the 30% came from. That would be the percentage that Amazon gets from every sale as a handling a distribution fee. If you read the article which I have accessed and embedded for this blog post, you will find that the estimated amount Forbes came up with was somewhere between $260 million and $530 million annually since 2007. Since Amazon is a multibillion dollar company, this amount seems paltry but will continue to grow with time. Again, you have to factor in the equation that Amazon is not really using its publishing arm to drive revenue. Amazon is using its publishing arm which is inclusive of selling kindles and selling e-books to drive customer base to other products on the Amazon website.

It’s always been known that Amazon would take a loss just to ensure a larger segment of market-share. It is nice to know that the largest e-book player is making significant sales which are transferring hundreds of millions of dollars into their corporate earnings. It’s always great when you can use deductive reasoning to pull away the drapes to reveal the underlying information range.

Information from the Forbes article was supplied by the Trefis Team.

Leave a comment

Filed under Uncategorized

The Public Library: Two Distinct Users!

Don and Derek

The Book Kahuna and his Corgi, Derek!

The Book Kahuna

I just came back from a trip to New York in January. I spent the holidays at my mother’s house on the East End of Long Island. My mother recently turned 85 years-old, and is probably one of the most voracious readers I have ever seen. All the librarians in her local library know her, and when I went to return some of her books they all made a point of asking how she was doing. They really love my mom and the reason is because my mom is the epitome of the “Library Lover.”

Library Lover

The term “Library Lover” can be defined thusly:

Library Lovers have strikingly positive views of public libraries compared with other groups, and with the U.S. population as a whole; they use libraries and library websites more than any other group, and believe libraries are essential at the personal as well as the community level.1

I was very much surprised to see that my mother does not really fit the demographic for someone who could be described as a library lover. People who have more time to use in various pursuits would appear to be the perfect library patrons. Since my mother is retired and has always been an avid reader, trips over to the library (that is about 150 yards from her backdoor) just makes sense. My mother does not just take out one or two books; she comes home with a bag full of books. She comes home with so many books that sometimes when the books are late going back the librarians will not charge her the penalty because she is such a great patron and library lover.

Information Omnivore

I, on the other hand, am the perfect example of an “Information Omnivore.”  The definition of an information omnivore was enunciated in the article listed above in the following terms:

(These definitions are directly from the PEW Research on Libraries)

Information Omnivores are more likely to seek and use information than other groups, are more likely to have and use technology; at the same time, they are strong users of public libraries, and think libraries have a vital role in their communities. However, they are not quite as active in their library use as Library Lovers, or nearly as likely to say the loss of the local library would have a major impact on them and their family.2

I have to admit that sometimes in my haste to get information and reference materials I sometimes think only of an Amazon or a Barnes & Noble before the thought comes into my head that I can actually read the material for free from my local Mamie Doud Eisenhower Public Library here in Broomfield, Colorado. Why I never think of the public library first, I don’t know. My thought patterns are changing though and more and more I have found myself at the library within the last few months. When my Chamber of Commerce Leads Group started a reading club with Jeff Olson’s: The Slight Edge as the first title to be read, I immediately went online to access the library’s catalog to see if this book was available for sign-out. The library did not own a copy of the book, but when I went to check on it they actually put it on a list to be purchased. About two and half weeks later I had the book in hand to read.

CLICK IT!!—> http://tiny.cc/bookkahuna1<——- CLICK IT!!

Follow me on Twitter:        @thebookkahuna

Subscribe to my YouTube Channel:    http://www.youtube.com/user/TheSkootdad

Public Library, a Public Bargain

Since everyone is watching pennies these days, you really cannot beat the ability to borrow a library book and have it for two weeks with the possibility of another two weeks without paying anything for it. Go to your public library and see what special events they have to offer.  Take out a book, DVD movie or e-book and start to become an information omnivore or a library lover as well.  The more knowledge you have the better off you will be.

 CLICK HERE ——-> http://www.empowernetwork.com/almostasecret?id=The-Book-Kahuna    <—- CLICK HERE!

***All of this information was contained in the article:  Library Lovers and Information Omnivores: Meet the Most Avid Library Patrons directly from the dbw website (Digital Book World)

http://www.digitalbookworld.com/2014/library-lovers-and-information-omnivores-meet-the-most-avid-library-patrons/

 

Leave a comment

Filed under Uncategorized

What Is This Baby? BookBaby!

Don and Derek

The Book Kahuna and his Corgi, Derek!

The Book Kahuna

When an author starts the process of self-publishing, a 5-tool coach who knows the ins and outs of the production-manufacturing process can be invaluable in getting to the final stage for format distribution. Many independent publishers have had an easier time getting the final files to the printer or EPUB files ready to load as e-books then the marketing and sales functions for their particular title. A new enterprise from the people who initiated CD Baby is ready to be unveiled. Their newest author homepage, BookBaby, an author landing page will be integrated through the marketing tools, BookShop.

http://www.digitalbookworld.com/2014/bookbaby-launches-direct-to-consumer-book-retail-platform-for-authors/

This material was written up in a press release on the DBW website under the headline: BookBaby Launches Direct-to-Consumer Book Retail Platform for Authors. This will be a centralized landing-place where anyone who is interested in the author’s title will be able to find various distribution centers where the title is available. The BookBaby people put it this way:

“Having a page on BookBaby is free for everyone, even if they don’t want to use us for distribution,” says director of marketing Kevin Breuner. “Their pages have links to the places where people can buy their work. And with BookShop, authors can market their work directly from their pages to readers, setting their own prices, as well as going through all the other outlets. We’ve learned a great deal running CD Baby, and we’re applying it to this. We’re working for the authors.”1

CLICK IT!!—> http://tiny.cc/bookkahuna1<——- CLICK IT!!

Follow me on Twitter:        @thebookkahuna

Subscribe to my YouTube Channel:     http://www.youtube.com/user/TheSkootdad

BookBaby, OOH Baby

This could be an incredible boon for anyone who is thinking about getting a title published.  It will alleviate the worry of how to get the word out about their title online. Anything that centralizes the process and puts more control in the hands of the author to create a viral buzz about their own product is a good thing. There are so many people under the guise of coaches and shepherds who take authors wallets for a ride when it comes to the actual marketing of the finished product. Using social media that can point back to the centralized location of a BookBaby page will enhance the prospects of getting that particular title into the hands of those who would like to buy it.

CLICK HERE ——->     http://www.empowernetwork.com/almostasecret?id=The-Book-Kahuna     <—- CLICK HERE!

“If BookBaby is the shop window, the display that lets buyers see what’s available, BookShop is where authors can get down to the nuts and bolts of business. With detail from oversized cover image to author info, book metadata, full customization and updating, as well as links to let people click-through and buy, it’s the perfect sales tool for any author. BookShop offers the direct sales of ebooks and PDFs to readers from the page.”2

Authors Need to Write, Not Sell

For the most part, authors are not adept at marketing and selling. Their real passion and forte is writing and finalizing the manuscript of their chosen subject matter. If this centralized location can give the authors a leg-up in starting the process of title dissemination, then it is a good thing all around. I wholeheartedly endorse any avenue that makes the book publishing process easier and more cost-effective for any first-time self publisher or any independent publisher in general. There are so many pitfalls that can become costly and lead nowhere that any companies that are proponents of author relations and process mitigations are clearly on the right track. Since self-publishing is booming, let’s hope more websites and companies get on the author bandwagon to help out in the future.

Blast Off!

As the press release said at the end:

“BookBaby is turning the page. It’s a whole new chapter in independent publishing.”3

Leave a comment

Filed under Uncategorized

The Book Kahuna Interview on CNTV!

Don and Derek

The Book Kahuna and his Corgi, Derek!

The Book Kahuna

Did you ever want to use your talents for something greater?

Did you ever think: What if I could start a business that would help people to create their dream books without getting fleeced?

Having worked in the publishing industry for the past 30 years and gone from assistant to manager and beyond, is it possible I might have something to offer young people in the publishing industry?

I am convinced that I have something to offer. I am convinced that there is a market for what I’m doing and that people are looking for voices to come out of the din and give them directions on the paths they are choosing.

I know there a lot of naysayers out there who look at what I’m doing as something frivolous, insignificant and lacking in any real ability for successful conclusion. To them I say, “Stand back and watch this take off!”

Anyone who wants to review my academic and work histories can do so by accessing my LinkedIn profile.

www.linkedin.com/in/donaldschmidt/

I currently have a Go-Fund-Me  campaign where you can contribute and actually receive products that I have put together. The one product is my lecture at the Denver Publishing Institute that was turned into a self-narrated video with the corresponding PowerPoint presentation, the other is the e-book that I wrote for my Master’s thesis with an added chapter on “How to load your e-book for an Amazon Kindle download”.

http://www.gofundme.com/5qk2mo

I hope you will take the time to review the attached video and see exactly what I am building and why I am building it. There have been people throughout history who have been laughed at and ridiculed (Edison, The Wright Brothers, Marconi) while building something integral and special to their particular niche in the corporate world. I know that I am on the right path because of the social media interactions and views that I am generating with my blog-posts, tweets and videos. Come along for the ride and see where this journey takes us!  If you sign up for my email list you will receive the DPI lecture as my gift to you.

CLICK IT!!—> http://tiny.cc/bookkahuna1<——- CLICK IT!!

Follow me on Twitter:        @thebookkahuna

Subscribe to my YouTube Channel:     http://www.youtube.com/user/TheSkootdad

CLICK HERE ——->     http://badasscontent.com/The-Book-Kahuna-Pages      <—- CLICK HERE!

No one said anything worth having is easy, and I am prepared to fight for every scrap that comes my way along this challenging test. I will succeed and prosper in the end!

Leave a comment

Filed under Uncategorized

Amazon and Publishers: Numerology Roulette!

Don and Derek

The Book Kahuna and his Corgi, Derek!

The Book Kahuna

http://www.forbes.com/sites/jeffbercovici/2014/02/10/amazon-vs-book-publishers-by-the-numbers/

Whenever there is a new way to do things, people and companies in the status quo begin to get upset. This is not a new development and has been going on since the covered wagon manufacturers were confronted with Henry Ford’s new transportation vehicle. I’m sure there was a spate of gnashing teeth and hand wringing as the model A’s and model T’s came off the production line. The buggy whip manufacturers were probably not very happy as well. Such is corporate life when a new model rolls around and upsets the status quo. Amazon is the new Ford Motor Company.

Amazon Corporate Model

I recently read the article in Forbes magazine by Jeff Bercovici:  Amazon Versus Book Publishers By the Numbers, and was struck by the lack of historical perspective that people have towards this love/hate relationship. To fundamentally understand the relationship between publishers and Amazon you must first realize that Amazon is not trying to be a book publisher or distributor based on the normal models. Amazon is building a business whereby books are almost a marketing device to grab customer share for purchases of everything else that Amazon sells on their website. Keeping this in mind is a difficult part of the overall Amazon/Publisher picture. There was a time a few years ago when Amazon was actually contemplating giving Kindles away to ensure market capture even though they would suffer a loss on their ROI. Any company that will give away a new electronic reading device to ensure consumer capture does not really consider themselves a book-selling company.

Some of the comments that were under this article on the Forbes website were instrumental in giving a bird’s eye-view of how the public views this spat. Most people believe that publishing companies have been in control of the situation in dealing with authors for far too long. Now with the dual realities of distribution points like Amazon being able to call the shots, and also being pushed to provide more and more bestsellers while competing with a vibrant and upstart self-publishing/independent publishing author base, the publishers are back on their heels. This may be the change in the publishing atmosphere that is necessary to even the playing field to a more author-friendly environment.

Click— http://tinyurl.com/lama53t– Click

The Electronic/Digital Revolution in Book Publishing:  History, Industry Perspective (Print and E-book) and “How To” Publish Your E-book for Amazon Kindle

The Numbers

Some of the numbers from the article were very surprising to me and here are a few examples:

$5.25 billion: Amazon’s current annual revenue from book sales, according to one of Packer’s sources. That means books account for 7% of the company’s $75 billion in total yearly revenue.

19.5%: The proportion of all books sold in the U.S. that are Kindle titles. E-books now make up around 30% of all book sales, and Amazon has a 65% share within that category, with Apple AAPL -1.11% and Barnes & Noble NE -0.38% accounting for most of the balance.*

14: The number of workers Amazon employs for every $10 million in revenue it generates. For brick-and-mortar retailers, the average is 47 employees per $10 million of revenue.

1 million: The total number of copies — print, e-book and audio — sold by author Helen Bryan, whose two historical novels, “War Brides” and “The Sisterhood,” were put out by Amazon Publishing. Amazon announced this morning that Bryan is its second author, following Oliver Pötzsch, to reach the million-copy mark.

CLICK IT!!—> http://tiny.cc/bookkahuna1<——- CLICK IT!!

Follow me on Twitter:        @thebookkahuna

Subscribe to my YouTube Channel:     http://www.youtube.com/user/TheSkootdad

Some may find these numbers droll and uninteresting, but I think they tell the story of a complete change in the publishing/bookselling mindset. Amazon will not be going away anytime soon, and with any uncomfortable situation the basis for the irritation will become the norm as time moves on. This is all new and could easily be instrumental in changing the publishing landscape over the next 5 to 10 years.

And in the Future?

Whether Amazon being a major player in the book distribution model will adversely impact the publishing community, as a whole, remains to be seen. Rather than lament the fact that Amazon is in the race, publishers should be looking for new and innovative ways to sell and market their products.  Only through continued innovations and new processes can the publishing community survive and thrive in the era of Amazon.

CLICK HERE ——->     http://www.empowernetwork.com/almostasecret?id=The-Book-Kahuna     <—- CLICK HERE!

Leave a comment

Filed under Uncategorized

Self-Publishing? You Need a 5-Tool Coach!

Don and Derek

The Book Kahuna and his Corgi, Derek!

The Book Kahuna

The era of self-publishing and independent publishing is burgeoning around us. More people have the ability to get their stories out into public view than ever before. There are aspects of this independent publishing Mecca that need to be kept in mind for anyone who decides that their tome is worthy of public consumption.

Making a List, Checking it Twice

I’ve made a list of what I consider the five most important points to look for in a coach for anyone who is trying to self- publish or independently publish a title. Some may think that it’s easy to get a book published, but this is far from the truth. Here is my list of the five aspects necessary for a successful working relationship with a publishing coach:

  1. Editorial- The person that you deal with must have a background in checking manuscripts for clarity of writing, level of writing style and also grammatical and structure evaluation with an eagle-eye. Failure to have someone with the necessary background can be a costly mistake further on down the line. A wordsmith who has a background in English or English literature is someone who can skillfully guide your manuscript through editorial pitfalls that can make the handoff through the production cycle that much more difficult.
  2. Production- The coach that you choose should know layout and design and be able to visualize the finished product before the composition begins. Any design elements such as pull quotes, boxed text, charts, graphs, halftones, or any other element that the author is bringing into the final development phase should be addressed and analyzed prior to layout in quark or in design.
  3. Financials- A big part of what you are looking for in a publishing coach would be someone who can keep control over the spending spigot. Given the nature of the consultant /client relationship, the coach should be the point person on keeping costs streamlined and foremost in importance for the duration of the project. Without someone on your side to keep the dollar spending under control, there is very little ability to avoid a money-pit situation if your coach is not prepared for various problems that can arise. Financial analysis should be completed before the project is begun.
  4. Manufacturing- The final formats of the project will determine what happens with the manufacturing. If the title will be printed, a manufacturing professional who knows the print industry and all of the companies that can get you the best pricing should be involved. If you’re publishing coach or shepherd is not giving you all of the information on all of the printers then the possibility exists that you are not getting the best pricing for the finalization of your title. There are certain printers who excel at given trim sizes and print runs.  A digital-content specialist is also needed if your title will be loaded as an e-book.  The trick is to find these 2 experts in one person, ala The Book Kahuna!
  5. Branding -The book shepherd that you enlist to finalize your book project should also be someone who knows something about social media, branding, and marketing. The marketing of the book should be put through all Social Media channels so that there is a Facebook page to be liked, there are tweets on twitter going out through Tweet adder, there are updates pinned on Pinterest and there is a blog and a website that are continually updated with new information about the book project. Building a viral response in the social media marketplace is a must. Enlisting customers who have voiced good reviews on the title should be utilized and put in the forefront of this marketing operation.
  6. Accreditation- The person that works on your book project should have some type of training that sets them apart from others in the field. Having a Bachelors Degree in English Literature and a Masters Degree in Publishing Science would put me in a situation where I can actively look at your project from start to finish and get it completely through the process from manuscript to and through bound book/electronic book.

CLICK HERE ——->     http://www.empowernetwork.com/almostasecret?id=The-Book-Kahuna    <—- CLICK HERE!

 I mentioned there were five bullet points, but I added the sixth as a bonus.

Go with The Book Kahuna!

No matter whom you choose to work with to finalize your book project, make sure that you educate yourself before you decide to enlist the aid of any publishing coach. Your wallet may thank you sometime in the future.

Click— http://tinyurl.com/lama53t– Click

The Electronic/Digital Revolution in Book Publishing:  History, Industry Perspective (Print and E-book) and “How To” Publish Your E-book for Amazon Kindle

CLICK IT!!—> http://tiny.cc/bookkahuna1<——- CLICK IT!!

Follow me on Twitter:        @thebookkahuna

Subscribe to my YouTube Channel:     http://www.youtube.com/user/TheSkootdad

1 Comment

Filed under Uncategorized