Tag Archives: E-book

Go Fund Me!

Don and Derek

The Book Kahuna and his Corgi, Derek!

The Book Kahuna

Authors and New Publishing Professionals Need A Hero

About two months ago I decided to take the plunge and started a Go Fund Me campaign. You might be asking yourself:  “Why does a guy who’s been working in publishing for the last 30 years need to get funding?”   The answers to this question are long and varied. Let me give you the reasons in five bullet points below:

Click here to donate——–>http://www.gofundme.com/5qk2mo <——Click here to donate

1.   The basis for all transactions in a business setting are through individuals that are known, liked, and trusted. I’ve looked around at the many people who are out giving advice to new authors and I decided that the playing field needed to be put more in order so that authors can deal with someone who represents the first three tenets in this point. Everyone has a story, and everyone should not be fleeced when trying to tell their story. I believe that I have products and services that could actually help authors come to a successful conclusion in a publishing realm.  As Sy Syms always said:  An Educated Consumer is Our Best Customer!

2. Having recently completed a Masters program in Publishing Science where most of my classmates were half my age, I know that there is a shortage of mentors in the publishing field. There is a shortage of people who can give direction and help with troubleshooting projects when younger staff do not have direction and focus from upper management. The economic climate has seen publishing shed many of its middle management positions to cut costs both health and salary-wise. This brain drain has resulted in a much smaller pool of older, sage mentors in the publishing workplace. I think through my experience, writings, and Digital Products I can help young and inexperienced publishing professionals make their way to “The Corner Office.”

3. I’ve given you the nuts and bolts of what my Digital Products are all about, but now I must explain why I’ve started this campaign. It takes a good amount of money to fund a startup, especially one that is consulting-based and one that is in the publishing field. The funds that I receive will be used to build a web portal that will be the transmission point of newsletters, videos, podcasts, webinars, and a full variety of informative products that will be helpful to the two audiences listed above.

4. Having worked in the publishing industry for the past 30 years I’ve seen many varied and extensive changes that have resulted in a completely different landscape then the one that I encountered when I first stepped foot in a publishing concern in 1984. With this mass amount of changes in technology and process there is a huge part of me that yearns to give back. I’ve had my ups and downs in this industry, and right now I am in a down, but there is a new day and a new dawn and I look forward to helping people excel at those things that are dreams for them, as helping them is a dream for me!

5. With your help I can build the digital infrastructure transmission portal and get my word and products out to those who could benefit from them. I’m not asking you to take a blind leap of faith on a business proposal that could be a complete boondoggle.   I want you to be in possession of some of my products so that you will be able to see the quality of what I am putting together to help authors and new publishing professionals.

Therefore, I am proposing the following:

A.  For every donation of $100, the donor will receive my PowerPoint video presentation on the digital/electronic process for manuscript through bound book that I presented at the Denver Publishing Institute at Denver University.  This video  is a 71 minute lecture.

B.  For every donation of $50, the donor will receive a PDF of my e-book:

The Digital Electronic Revolution in Book Publishing:  History, Industry Perspective (Print and E-book) and “How To” Publish Your E-book for Amazon Kindle.

Click here to donate——–>http://www.gofundme.com/5qk2mo <——Click here to donate

Please help if you can, even small donations will make a difference.  If you cannot donate, please feel free to pass this to your friends and contacts.

Independent Publishing is the fastest growing form of content dissemination.  I can help authors educate themselves before they jump into the fray!

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“How To” Publish Your E-book For Amazon Kindle

Don and Derek

The Book Kahuna and his Corgi, Derek!

The Book Kahuna

I’ve heard that this is a really hot topic out there in publishing land, and I thought I might take a crack at putting some information on the table that may be helpful to anyone.  This question is one that is resonating throughout publishing and I can give you the answer in a very short succinct set of words:  Epub Files.

Production Functions

Anyone who wants to write the Great American Novel, or a Cookbook, or a How To book has a set of functions that need to be adhered to make sure the quality of the project is at a high level when it gets out into the marketplace.  Whether you are a self-publisher, a medium-sized reference publisher, or a McGraw-Hill or Random House, the finalization of the manuscript process begins with the manuscript review.  Now, the manuscript review is a checklist for anyone in the production field to make sure that all of the elements (frontmatter, text, backmatter, figures, graphs, tables, and halftones) are finalized with the manuscript.  If you are self-publishing, the resolution for the images should be at least 266 dpi, (dots per inch).  This higher resolution will not matter as much for the e-book, but if you ever decide to print your book either on a web or through a print-on-demand vendor such as Lightning Source, you’ll want the images in the final files to be crisp and accurate in the reproduction process.  Right now, we are dealing with a 1/c black title and not even thinking about a 4/color project.

The Master List

  1.  Copyediting:  No matter how good you can write, there are standards and those standards are contained in The Chicago Manual of Style, 16th Edition.  Find a good copyeditor to go through your manuscript and give it a once over while maintaining the integrity of your written “Voice.”  Find a copyeditor that you like and ask them to get into the weeds with you to make your tome a well written, grammatically correct vision of information.  The copyeditor on a project can make or break your sales by giving you a project that will pass the scrutiny of all readers.
  2. Design/Composition/Layout:  For years publishers used designers who worked in Mac platform design software like Quark.  In the age of Epub files, Quark is convertible, but not in a very effective manner when compared to InDesign.  Epub files are Adobe based, and since Adobe always builds suites of tools that complement each other, composition should be done in InDesign.  This will make the final conversion a much simpler matter than anything converting from Quark files.  You could be using an HTML based layout program like 3B2, which will let you easily convert to XML based on your D-T-D (Document-Type-Definition), but supplying e-books to Amazon as an Epub file is the way to ensure it gets loaded and out for sales with an immediacy that will capture revenue streams quickly.  Other file formats such as Word.doc will work as well if you run them through an HTML filter process before you submit them to Amazon.
  3. Author Review/Proofreading:  No matter what format is the final, the manuscript must be proofread, and the author must review it.  Who would know the final product better than the person who wrote the title?  The proofread should be a word-for-word and not a line-scan.  Companies do not realize how much damage is done to a reputation when the consuming public finds typos in a project they just paid good money for.
  4. Indexing:   In the world of reference publishers, this is a key feature.  A bad index can turn an award winner into an albatross if the index is not as comprehensive as it should be.  The index should have all of the most important main entries in the book, and sometimes one or two sub-entries will help to create a strong index as well.  This step is supremely important if you are planning on publishing through dual format avenues:  POD and through Amazon KDP (Kindle Direct Publishing).  This step is not necessary if you are only doing an e-book since the content of an e-book is fully searchable on a Kindle.

For anyone looking to publish for Kindle downloads, the next step would be to set up an account on KDP.  Once you have this account set up, you con upload the e-book content and the cover art to Amazon through this account.  After you upload the files you will need to complete the metadata information to finalize this upload process.  Finalizing the metadata will be instrumental in generating a preview of your title on the Amazon Sales Portal website for your title to sell.  After the upload and finalization of the metadata, there may be a lag time of roughly 48 hours until your title is available for purchase and download.

For more information please refer to the Amazon site directly:


CLICK HERE!!!—->The Electronic/Digital Revolution in Book Publishing<—-CLICK HERE!!!

It’s Alive!

Once you have gone through these steps and done all the final checks, you can have Epub files loaded to Amazon, who will do any conversion necessary on the files for you before they are uploaded for sale.  This is a very rudimentary set of points, but whether you are publishing an e-book or a print book, this same set of steps needs to be adhered to ensure your product is at the highest quality possible, on the schedule that you want, and on the budget that you want to pay.   These are Dr. Frankenstein’s notes that will be the basis for your creation… Build on them.

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CLICK IT!!—> http://tiny.cc/bookkahuna1<——- CLICK IT!!

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EPUB3: The Turn to a Universal E-book Format

Don and Derek

The Book Kahuna and his Corgi, Derek!


I read with great interest and joy the post on the Digital Book World website that there is a consortium of publishers working through the AAP to make EPUB3 the universal format for e-book file delivery to distribution. To this I say, “Hallelujah!”


This move toward a universal format will make the CMS (Content Management System) and Dam (Digital Asset Management system) much more streamlined and compact. Right now, publishers have to finalize e-book files based on the constraints of the final distributor (the file identifier and formats are dictated to publishers by the final portal). This leaves publishers with archives of files that have various and different naming conventions that take up an inordinately large amount of space on their servers.

You may ask the question, “Why would publishers have that many sets of files archived?” There could be errors in transmission to the final sales portal, there could be slight revisions that need to be made and rather than doing the revisions in the master files and re-sending to each and every vendor, the files are individually corrected for dissemination. Each publisher handles this variation in different ways. Clean-up on file archives is a long and laborious process that cannot be done completely with automation. You don’t want to have the good files wiped clean with the previous incarnations. So in effect, files stay on servers until manpower dictates a more thorough review of what constitutes final product can be conducted.

Bottom-line: Making one format the law of the land will help publishers internally build digital platforms that are more efficient and cost-effective in getting final product to their customer base. This can only be a win/win for publishers/distributors and the buying public who will get a format that is acceptable on any and all reading devices. This last point is a key. If Amazon, Barnes & Noble, and Apple adopt the EPUB 3 format as the file transmission of choice, then a huge glut in the transmission process is alleviated and the prices may see a reduction due to the simplification of the formatting and transmission process. Man-hours will be cut out of the process in separate reviews on different staging platforms, and the “one-size fits all” will cut costs all along the distribution pipeline.

In effect, going with BLU-RAY in (this case EPUB3) will cause a ripple effect within the publishing world that could see book sales rocket into the heavens the next few years. Also, since we know that all format types are symbiotic in nature in the marketing process, the e-book renaissance would also impact sales of audiobooks, and print books as well. The rising tide will float all boats and ensure that the profits recouped from this change in process will be noteworthy and far-reaching. With the reductions in costs that publishers will see due to streamlined delivery processes, and the increased revenues that they will see due to the much easier transmission of format to devices, we may see an increase and improvement in the content that is released to the public as well. Wouldn’t that be a big kick: If you could get books where you want, when you want, on a device of your choosing through the portal that you want to use, AND the quality of the content is much better due to more $$ available for royalties to authors who can actually put words into sentences? I think the answer will be: PRICELESS!!

Some distributors are concerned that EPUB3 may be the start of a crumbling of “Garden Walls” between themselves and their customers. To this I say: “Mr. Distributor, Tear Down This Wall!”

Publishing like it Oughta Be!  (Homage to the ’86 Mets!)



Follow me on Twitter at:  Donald Schmidt@thebookkahuna

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