Tag Archives: Book Publishing

Forbes Article: Indie Authors and Amazon

Don and Derek

The Book Kahuna and his Corgi, Derek!

The Book Kahuna

There are so many different varied places to find great information on publishing that sometimes there is a bit of information overload. This occurs frequently when looking for ways to get from manuscript to e-book or bound book as quickly and efficiently as possible. I do many blog posts that are culled from information from the dbw website, Entrepreneur Magazine website, Publishers Weekly website and other information conduits when I find pertinent information that would help. Today I found a great article on the Forbes website that detailed specifically how authors can get an e-book project posted to and through Amazon for Kindle download.

http://www.forbes.com/sites/deborahljacobs/2014/04/25/how-to-self-publish-your-book-through-amazon/

This article kicked off with a nice intro by Deborah L. Jacobs, who then handed off to successful independent publisher Paul Jarvis. The article gave some interesting background on Mr. Jarvis as he told us about his previous excursions into self-publishing in the recent past.

“I started out in the first camp two years ago when I used Gumroad to self-publish the ebook, Eat Awesome…   Gumroad allows you to sell a variety of digital products from your own web site, including ebooks, music and software. Setup takes less than five minutes. They take a very small percentage (5% + 25 cents) of each sale. I sold 5,410 copies of the book I published with them, netting about $12,033 (after they took their fees)…  My second book, Be Awesome at Online Business, I sold exactly same way.”1

Mr. Jarvis then goes through a listing of the most important functions that any self-publishing author would find useful and helpful when dealing with Amazon to publish their titles. He mentions the KDP which stands for Kindle Direct Publishing. KDP is an integral part of the e-book functions for loading, marketing and selling your e-book on Amazon. He also thought talked about the print arm of Amazon which is CreateSpace. Now CreateSpace is a print-on-demand portal that will allow you to get print books out to your audience that may not necessarily want to buy an e-book. They will print your title as a one-off so you don’t end up with a garage full of printed books. Mr. Jarvis gave some information on Amazon Author Central, which is the pivot point for all of your personal author information. And finally Mr. Jarvis gave information on Amazon Associates. In the Associates program you can link your book with other products on the Amazon website which can increase profit margin when there is a purchase of your particular title.

Having actually published an e-book on Amazon myself (The Electronic/Digital Revolution in Book Publishing) I find it exhilarating that this mode of content transmission is readily accessible. I recommend you read this article by Paul Jarvis, the time investment is well worth it.

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E-book:  The Electronic/Digital Revolution in Book Publishing

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Expert Partnerships! Google Hangout with Ally Machete!

Don and Derek

The Book Kahuna and his Corgi, Derek!

The Book Kahuna

During the course of your travels through your publishing career you will meet and gain friendships with many distinct and varied people throughout the industry. It’s exhilarating when you can get one of those individuals to come on and speak in an interview and talk about what sets them apart in their chosen publishing field.

Tomorrow I have a Google Hangout at 1 PM MST with my friend Ally Machete. Now Ally is an editorial whiz and can help any author take their book from manuscript through development to be a workable, well-written tome.
I invite you all to take an hour out of your time and tune into our Google hangout as I interview Ally about what she does to help her authors in the editorial arena.
When: Friday, March 28, 2014                                                      Where: Google Hangouts—No Hotel or Plane Fare needed!

 

Time: 1 PM MST, 3PM EST

 

 

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Self-Publishing? You Need a 5-Tool Coach!

Don and Derek

The Book Kahuna and his Corgi, Derek!

The Book Kahuna

The era of self-publishing and independent publishing is burgeoning around us. More people have the ability to get their stories out into public view than ever before. There are aspects of this independent publishing Mecca that need to be kept in mind for anyone who decides that their tome is worthy of public consumption.

Making a List, Checking it Twice

I’ve made a list of what I consider the five most important points to look for in a coach for anyone who is trying to self- publish or independently publish a title. Some may think that it’s easy to get a book published, but this is far from the truth. Here is my list of the five aspects necessary for a successful working relationship with a publishing coach:

  1. Editorial- The person that you deal with must have a background in checking manuscripts for clarity of writing, level of writing style and also grammatical and structure evaluation with an eagle-eye. Failure to have someone with the necessary background can be a costly mistake further on down the line. A wordsmith who has a background in English or English literature is someone who can skillfully guide your manuscript through editorial pitfalls that can make the handoff through the production cycle that much more difficult.
  2. Production- The coach that you choose should know layout and design and be able to visualize the finished product before the composition begins. Any design elements such as pull quotes, boxed text, charts, graphs, halftones, or any other element that the author is bringing into the final development phase should be addressed and analyzed prior to layout in quark or in design.
  3. Financials- A big part of what you are looking for in a publishing coach would be someone who can keep control over the spending spigot. Given the nature of the consultant /client relationship, the coach should be the point person on keeping costs streamlined and foremost in importance for the duration of the project. Without someone on your side to keep the dollar spending under control, there is very little ability to avoid a money-pit situation if your coach is not prepared for various problems that can arise. Financial analysis should be completed before the project is begun.
  4. Manufacturing- The final formats of the project will determine what happens with the manufacturing. If the title will be printed, a manufacturing professional who knows the print industry and all of the companies that can get you the best pricing should be involved. If you’re publishing coach or shepherd is not giving you all of the information on all of the printers then the possibility exists that you are not getting the best pricing for the finalization of your title. There are certain printers who excel at given trim sizes and print runs.  A digital-content specialist is also needed if your title will be loaded as an e-book.  The trick is to find these 2 experts in one person, ala The Book Kahuna!
  5. Branding -The book shepherd that you enlist to finalize your book project should also be someone who knows something about social media, branding, and marketing. The marketing of the book should be put through all Social Media channels so that there is a Facebook page to be liked, there are tweets on twitter going out through Tweet adder, there are updates pinned on Pinterest and there is a blog and a website that are continually updated with new information about the book project. Building a viral response in the social media marketplace is a must. Enlisting customers who have voiced good reviews on the title should be utilized and put in the forefront of this marketing operation.
  6. Accreditation- The person that works on your book project should have some type of training that sets them apart from others in the field. Having a Bachelors Degree in English Literature and a Masters Degree in Publishing Science would put me in a situation where I can actively look at your project from start to finish and get it completely through the process from manuscript to and through bound book/electronic book.

CLICK HERE ——->     http://www.empowernetwork.com/almostasecret?id=The-Book-Kahuna    <—- CLICK HERE!

 I mentioned there were five bullet points, but I added the sixth as a bonus.

Go with The Book Kahuna!

No matter whom you choose to work with to finalize your book project, make sure that you educate yourself before you decide to enlist the aid of any publishing coach. Your wallet may thank you sometime in the future.

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The Electronic/Digital Revolution in Book Publishing:  History, Industry Perspective (Print and E-book) and “How To” Publish Your E-book for Amazon Kindle

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Independent Publishing Versus Traditional Publishing: A Few Possible Answers

Don and Derek

The Book Kahuna and his Corgi, Derek!

The Book Kahuna

http://www.digitalbookworld.com/2014/author-survey-results-expectations-of-traditional-publishing-and-self-publishing/

Independent Publisher=Self-Publisher (one in the same for my blogpost)

I just finished reading the newest article on the DBW website:  Author Survey Results: Expectations of Traditional Publishing and Self-Publishing and wanted to weigh in on a couple of things that crossed my mind as I was reading through this wealth of information. In this article that was put together by Jeremy Greenfield and Dr. Dana Beth Weinberg, authors were asked numerous questions on different aspects of the publishing process to arrive at a dichotomy between the two different processes. I thought that many of the statistical findings were interesting but some of them were actually surprising. I’d like to look at just a couple of the statistical answers and give a production/manufacturing viewpoint of why this information might be what it is.

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VOLUME IS THE WORD

Having worked in traditional publishing for a good many years the cost differential between self-publishing and traditional publishing can be summed up in one word: Volume. A traditional publisher is not going to be doing one book and then stopping and will have contracted with or have a stable of vendors and suppliers who are always working on particular titles with said publisher. In this way production/manufacturing departments can trim costs from budgets that a self-publisher would be unable to achieve. Also, the production layout for traditional publishing has most of the typesetting and design work done at an offshore facility:  more than likely in the Indian subcontinent. This also helps to ensure that pricing for composition would be much below what the cost would be if completed by a comparable typesetting facility domestically. The way that a self-publisher could minimize these extra costs would be if they were planning a series of books instead of a one-off title. A series of five books could be volume batched and job-costed to various vendors at a lower pricing based on the timeliness of the project making it into the vendor’s shop.

Independent’s Day

Independent publishers are at a disadvantage when trying to get production services completed. They are at a disadvantage cost-wise, but for the most part they are not at a disadvantage quality-wise. A first-time author would not be willing to have the layout of their project completed overseas. This could be a generalization but I am willing to bet that for the most part this is a true statement. Domestic typesetters are more expert with the language they are laying out and as such the author is paying for a product that has the possibility of being at a much higher quality due to this fact. A product that has been laid out overseas needs a much higher level proofread then a project that has been laid out domestically. I have seen more problems when companies try to cut the proofreading process down on outsourced layouts than I can expound on in this post.

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Where independent publishers have a marked advantage is in the process of picking a printer for their print book. An independent can use a print-on-demand operation to get their title into the mainstream market in a short-run digital or one-off situation. Traditional publishers will normally use a web-press printer to print any number of books from 1000 and up. Under a printrun of 1000, the publisher may use a short-run digital press or might put the title into a print-on-demand situation for very short runs.  The independent publisher has the ability to shop around and find the best print pricing to get the number of books completed when and where they want. The traditional publisher may have a contract with an individual print facility and can only expect to pay the amount that was budgeted initially which could vary due to the design, word count and font that was used in the production process. An independent publisher can have a castoff done on the manuscript prior to submission, whereas a traditional publisher is using estimated projections based on budgetary constraints.

In Final Summary

I think Greenfield and Weinberg have put together a wealth of information that contains some fascinating statistics. This is an article that should be read by everyone who is interested in being an author or working with authors.

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The Book Kahuna’s Video Week in Review

Don and Derek

The Book Kahuna and his Corgi, Derek!

LinkedIn

I started out the week with a review of one of the best networking tools out in internet-land that can give you great visibility in your industry:

Publishing

I next talked about all the ways that content is being disseminated through a publishing platform:

Publishing Companies

I gave an overview of the various publishing companies and how they differ but also how they are similar, even stating my favorite company that I have worked for in my career:

Ebook Subscription Services

I vlogged about Oyster and eReatah and how they are innovating different ways to get electronic content out to the consuming marketplace:

Ebook on Amazon Kindle

Finally for this week I gave a brief overview of how to get an Ebook through the process from manuscript to Ebook for loading in an Amazon Kindle download environment:

A great week!  Don’t forget to sign up and subscribe to my YouTube channel to get all the publishing daily updates on The Book Kahuna TV.

Become a Subscriber:

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