I just finished reading an article on the Forbes.com website by William Arruda entitled: 22 LinkedIn Secrets LinkedIn Won’t Tell You. Now I’ve written a blog post or two about LinkedIn in the past. I’ve written about what a wonderful tool I think LinkedIn is: to be able to get in contact with like-minded individuals within your industry at a moment’s notice. I’ve also written about the LinkedIn groupies who can destroy your ability to start discussions and groups because there is a ripple effect if someone flagged you in one group. But I read this article with interest because I am always looking for different ways to use LinkedIn to get the word out to as many people as I can about who I am and what I think about what’s happening within the publishing industry at this point in time.
I see LinkedIn as part of a larger social media network that can only be significant based on the numbers. If you are an executive in your industry and you have less than 200 LinkedIn connections, you are not effectively a leader within your industry. By the same token if you’re LinkedIn profile and timeline updates are not connected by one feed, you are also not spreading the word to your social media and a streamlined and effective pathway. I use LinkedIn as my base. From LinkedIn my words go out to Twitter, then on to Facebook, then out to Google plus and then to Pinterest. Since LinkedIn is a social media business tool in my blog posts are all about the publishing industry this is where I start my cycle. Also, I have found that LinkedIn has the ability to store my videos on my profile from my YouTube channel this was not one of the 22 that Mr. Arruda enunciated. I make a new video almost daily, and then I integrated into a blog in WordPress and load the original YouTube video to my LinkedIn profile as well.
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Top 10 List
I thought some of the 22 that Mr. Arruda outlined were specifically helpful and the fact that he is a proponent of staying with the free LinkedIn and not forking out the money for the premium upgrades was frugal and good information for anyone trying to save a few bucks. Here is my list of what I thought the top 10 items from this article should be:
- Be opportunistic. Join groups that will let you connect with people who are in your target audience but are not contacts. Being part of the group gives you permission to reach out to them and invite them to join your network. You don’t need to upgrade to Premium to do so.
- Be stingy. Only give recommendations and endorsements to those whom you genuinely admire. When you recommend other people, their reputation is seen an extension of your values.
- Be a groupie. Don’t limit the number of groups you join. Join groups related to your area of expertise, industry, alumni, passions, social causes, and other aspects of your identity. This gives you access to more people who matter to your brand. Plus, when others look at your profile, they can learn about your brand by looking at your groups. Always select groups that are highly active and have a lot of members.
- Be promiscuous. Ignore LinkedIn’s advice to only accept connection requests from people you know. That helps sell Premium, but it doesn’t help you get found. LinkedIn’s search algorithm favors those who are in your network. That means when people are looking for what you have to offer, the results of their searches are displayed with 1st level connections first, then 2nd level connections and so on.
- Be invisible. Fly under the radar when you’re using LinkedIn to check out your employees or poach talent. To keep your agenda hidden, change your viewing setting to “anonymous” in “Select what others see when you’ve viewed their profile.”
- Be selective. Don’t feel you need to include every detail of every job you have had – especially if the details dilute your brand message. You can omit the jobs you had early in your career if they don’t offer insights into how you deliver value today. Or group those older listings under one heading, such as “Apprenticeships” or “My Training Ground.”
- Be frugal. If you want to reach out to someone and you can’t reach them any other way, sign up for Premium by the month. Then, do all the outreach you need to do to connect with those super-exclusive contacts. Mission accomplished? Cancel your Premium subscription.
- Be a bean counter. Get at least 500 connections. In addition to widening your target audience, the magic 500+ in your profile has a psychological impact on those who view your profile. (I’m shooting for 10K connections!)
- Be personal. Your profile is not a resume or CV. Write as if you are having a conversation with someone. Inject your personality. Let people know your values and passions. In your summary, discuss what you do outside of work. You want people to want to know you.
- Be in their face. Make sure your headshot is high quality, with good lighting and ultra-sharp focus. LinkedIn is not the place to run a casual snapshot. Also, make sure that you’re either facing forward or turned toward your left shoulder, in the direction of your content. If you’re looking to your right, gazing off the screen, this sends a subtle message that you don’t believe the content of your own page. (A professional photo with your pet will work well too!
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These are the top 10 points that I’ve culled from the 22 that Mr. Arruda laid-out in his article. I live and work by these top 10. I recommend LinkedIn today as much as I did when I first started with LinkedIn 12 years ago.
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The Electronic/Digital Revolution in Book Publishing: History, Industry Perspective (Print and E-book) and “How To” Publish Your E-book for Amazon Kindle