Monthly Archives: August 2013

The Electronic/Digital Revolution in Book Publishing

Don and Derek

The Book Kahuna and his Corgi, Derek!

CLICK HERE!!!—->The Electronic/Digital Revolution in Book Publishing<—-CLICK HERE!!!

Now, I could go on and on about how great my E-book is, but I am going to let this guy on the video do it for me.  Take it away The Book Kahuna:

 

CLICK IT to KICK IT!!  PUBLISHING CONSULTING FOR THE NEWBIE AND THE INDIE!! The FREE video is a treasure!  You pay $00.00!

CLICK IT!!—> http://tiny.cc/bookkahuna1<——- CLICK IT!!

Follow me on Twitter at:  Donald Schmidt@thebookkahuna

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Have Amazon and Apple out-Nooked the Nook?

Don and Derek

The Book Kahuna and his Corgi, Derek!

http://www.digitalbookworld.com/2013/did-the-death-of-agency-pricing-for-ebooks-kill-nook/

I read with interest Jeremy Greenfield’s article on the Digital Book World Website:  Did the Death of Agency Pricing for Ebooks Kill Nook?

I happen to agree with Mr. Greenfield that the competition and the removal of the Agency model were contributing factors, but I think the Nook was a thinking man’s reader in a gamer’s world.  (And I do not imply that Gamers are not thinkers, they are!)

“Once I built a Railroad…”

The Nook was constructed and researched to be a reading device that would enhance the marketing capabilities of Barnes & Noble, but the competition readers were not solely readers at all, and in this arena a hybrid can get much more traction in the marketplace then a mono-functional device.  Now, the newer iterations of the Nook have a much wider spectrum of functions and uses, but that first meeting with the public was not the impression they wanted to make, and you never get a second chance to make a first impression.

Now that Len Riggio has announced that B & N will not be purchasing the physical stores in the B & N inventory of locations, it appears that the hemorrhaging cash flow situation has taken a much more catastrophic turn for the company then it had originally appeared to be showing.  The way that B & N can stay vital is to look to the Independent Bookstore model and start imitating the steps that all of the Indie Bookstores have gone through to remain viable and resilient in cash flow profitability.

The partnership with Microsoft would be an incredible boon for Barnes & Noble to stay in the game.  If Microsoft can supply the R & D on the Nook Apps now and into the future, then the reader will become superfluous and only the App will be necessary to download books from the B&N catalogue.  I’ve heard that talks on this subject were tabled in the late spring, and no word has been forthcoming since roughly late April.  Since Microsoft has a 17% interest in the Nook anyway, the cash inflow would be useful in propping up the brick and mortar structures and even get Riggio to reconsider his reluctance to buy the locations outright.  Also, these locations (ala Borders) seem to Morph into Halloween stores for 3 months and then sit vacant.  Exactly how many Halloween stores does the public need at any given time?

The Winners WILL Take it ALL!

Right now, Riggio needs to swallow his pride and admit that this cash blood-letting cannot continue and new partners and ventures need to be brought into the mix.  Staying with the same way of doing business will mean more Halloween stores and less Barnes & Noble stores in any geographic location.  Take the wheel and spin the ship away from the iceberg.  You have a great business mind, look closely at your model and push what works and discard what is not working.  Look outside the cast of characters who are presently in the line-up and do something completely out of the ordinary that no one would expect.  Add products, add services, add entertainment in the locations but keep thinking differently so that your brick and mortar locations do not end up closed and boarded up.

Get the MESSAGE…

We like going to B & N, just like we like going to the Tattered Cover and The King’s English.  We want viable distribution points for print products and more.  Listen to your customers and think differently to keep this company in the game.  We want you to succeed and be a portal for our reading adventures for many years to come into the future.

CLICK IT to KICK IT!!  PUBLISHING CONSULTING FOR THE NEWBIE AND THE INDIE!! The FREE video is a treasure!  You pay $00.00!

CLICK IT!!—> http://tiny.cc/bookkahuna1<——- CLICK IT!!

Follow me on Twitter at:  Donald Schmidt@thebookkahuna

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The Book Kahuna: Webinar Why?

Graduation Day from the MS in Publishing Science Program at Pace University, 2012

Graduation Day from the MS in Publishing Science Program at Pace University, 2012

 The Big Picture…

There are some that might ask “why a webinar on book publishing?”  There are so many people out there helping authors get books published through independent means and methods.  What do you have to offer that most of the other Book Herders do not?

Well, my business is not primarily about helping indie authors get their books published.  Another key area is reference materials for publishing’s next generation of stars.  Publishing is an industry that needs mentors to keep the business innovative and vibrant.  Unfortunately, we have seen the number of middle management personnel who have the knowledge being shown the door, while the staff are getting more and more of their training and education through salespeople from the prepress, print and digital/electronic side of the industry.

After I graduated from Pace University in 2012 with my MS in Publishing degree, I decided I needed to put my degree and almost 30 years of relevant publishing experience together into a set of tools that the new staff in publishing can use to climb up the ladder and get to the corner office.

Plain and Simple

There are a few reasons to follow me:

  1.  I’ve been in the industry for almost 30 years.  I’ve seen it all, and had to trouble-shoot my way out of some incredible fixes.
  2. Like many of you, I took the step later in life to go back to school and fill in the blanks on what is happening with the digital and electronic revolution we are seeing today.  I’ve been in the academic trenches and excelled, and also the tactical day-to-day of publishing and brought great success and revenue gains to my employers.
  3. I am not the established “Book Herder”.  I have no allegiances to any companies or individuals, so the pricing will always be the best for the clients I represent.
  4. I’m hungry!  Number 2 tries harder as they used to say in the old Avis commercials.  Give me a shot to help you, whether as a publishing professional new to the industry, or an author who wants more from a consultant then a room filled with 300 strangers to listen to the next lecture on “E-books and why you need to be in the game.”
  5. I believe in giving back.  My goal is to make you as successful as you can be.  In return, I will reap the rewards that are flowing from your success.  Zig Ziglar had it right:  “You can have everything you want in life, if you will just help other people get what they want.”

The Journey is Just Beginning

I see this as the next phase in a journey.  The first phase was to get into an industry that I love so dearly.  Working with books is something that is inescapably enjoyable, especially when you see the finished product.  (Read my Blog Post on “Divided we Stand” if you need more proof.)

The second phase was to get academic standing as an expert in the field.  You can visit my LinkedIn profile to see how I achieved that level.

http://www.linkedin.com/in/donaldschmidt

The third phase is to invite like-minded people to come along on the journey.  If you have a book you want to publish:  I CAN HELP YOU!    If you work in publishing and want to move up the ladder faster:  I CAN HELP YOU!  If you want to know about online learning in a university environment:  I CAN HELP YOU!

Don’t wait, take the time to click this link and fill in your contact information.  The FREE video is a lecture I gave 2 years ago at the Denver Publishing Institute for 98 upcoming Publishing Professionals.  It’s a self-narrated PowerPoint presentation and it goes completely through the manuscript to bound book production/manufacturing model.  It’s a product that will be $100 when the sales portal goes live, but it is my gift to you for taking a few minutes today.

Join me on this Journey to Adventure and SUCCESS

Join me on this journey, you will not be disappointed!  Take the walk with me and click the link below.

CLICK HERE!!–> http://tiny.cc/bookkahuna1 <– CLICK HERE!!

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PubWest August Board Meeting: Denver Publishing Institute After-Hours

Don and Derek

The Book Kahuna and his Corgi, Derek!

PubWest Board of Directors:  Span and Plan

Last week the PubWest Board of directors had the final meeting of the year before the conference in Santa Fe, NM in November.  Being a member of the board, I dutifully headed down to DU’s Sturm Hall where the meeting would be held.  Now, I have been on the Board of Directors for PubWest since 2009, and this meeting is always the one that I like the most.

We went through our normal business of committee reports and conference information, but after three hours the time had come to close the meeting and head to Hanson’s Bar and Grill.  Yes, this meeting is special because after the board meeting, PubWest invites all of the students at the Denver Publishing Institute to join us for “Happy Hour” so they can chat with industry veterans and network with the PubWest BOD.

Gotta Wear Shades

My initial impression is that the “State of Publishing” is in the capable hands of an up and coming generation of enthusiastic future professionals.  The students are always glad to see us and pick our brains about trends and various changes occurring within the publishing community.  I always ask the question:  “Which area of publishing are you interested in?”  The answers are always marketing, developmental editing, sales, and acquisitions.  One time I would love to hear one of the students say, “Production/Manufacturing!”  If this ever happens I will be so floored to hear this that I will be speechless for the rest of the night, and probably into the next morning.

Production:  Anyone, Anyone, Anyone…

Talking with the students is always the biggest kick for me, and I always give them the whole story about publishing with the unvarnished facts:  There will be a time when you will get laid off from your job; it will be a great learning experience for each and every one of you.  Do not fear this experience.  From this experience will come something new and greater than what preceded it.  Use the time to take stock of your own interests and needs going forward, and look at the possibilities of building your own opportunities as well.  You took the step to go through one of the best publishing programs around, now continue using your mind to advance yourself within the industry or by building your own corporate enterprise.  If you can dream it, you can achieve it!

I always ask the students to link with me on LinkedIn because I am always willing to give back.  Publishing is an industry built on mentors, and to think otherwise is misguided.  The new staff will need to learn from the veterans and be guided so that they continue to hone the skills they learned in places like the Denver Publishing Institute Summer Session, the Pace University MS in Publishing Science program (of which I am a 2012 Grad), the New York University MS in Publishing Science program and the Yale University Publishing Course.  The learning process never ends, and even grizzled veterans like me can get feedback and new directions from the interactions with the up and coming publishing minds.  There is no one person in publishing who knows it all and anyone who tries to delude you into thinking they do is not someone to learn from in the long run.

Time of Your Life

Congratulations Denver Publishing Institute 2013 Grads!  Now go out there and kick the publishing world on its head!

Publishing like it Oughta Be!  (Homage to the ’86 Mets!)

CLICK HERE!!

http://tiny.cc/bookkahuna1

Follow me on Twitter at:  Donald Schmidt@thebookkahuna

 

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The Office in the Corner

Don and Derek

The Book Kahuna and his Corgi, Derek!

Everybody Dance Now

You’re career was going great.  You built a department from scratch, you were flexible and dealt with continuous curve-balls thrown by upper management, and you continually upgraded your skills by going to classes and in some respects getting that advanced degree to hang on the wall.  You’re a world beater and ready to get out and be the guy who calls the shots in an ever changing world of digital and fiscal collaboration and incorporation.

You start the hunt for the next big opportunity.  It’s a slow go because high-level jobs at executive levels are few and far between.  Finally, you get that call/email/tweet/Facebook post on your profile, and you are a lean, mean interviewing machine.  Then the waiting game starts…

You follow-up by sending the hiring manager more pertinent information that should put you over the top and get you into that corner office with the picturesque view (mountains, skyline, ocean, recycling plant…).  You hear crickets chirping.  Panic mode sets in to attack your psyche.  Could I have said something better, could I have detailed how I was an instrumental facet of the Manhattan Project that ended the war?  Could I have told the story of how I made time go backwards by flying around the world to save Lois Lane?

Everyone, Let’s Dance…

Remember:  interviewing is a dance.  Sometimes you go to the dance and all of the attendees would like to have the next dance with you.  Life is good, and there is no break in the dancing and merriment that coincides with your popularity in the social setting. And then, there is the alternative to the great dance. ..

Garth Knows Dances…

You arrive at the dance, and no one notices you because the dance hall is filled with people who have the same credentials and claim to fame that you have.  How can that be?  Easy, there is a big wide world of corporate structure out there that has many experienced and gifted people in the batting order ready and willing to step into the line-up.  You ask a stranger to dance, but their dance card is filled.  You ask another stranger to dance, but this time the person has been dancing non-stop and declines until sometime at a future date.  The persistent seeker will continue the relationship because dances are a fickle social medium.  Sometimes the dance will work out and the couple will continue to dance for years and years.  Other times, the dance will be short, especially if the song is Elvis: “Love me Tender”, but will not engender a long-term commitment by the participants; this would be the “Beginning of a beautiful work arrangement!” to paraphrase Humphrey Bogart at the end of the movie Casablanca.

The Rules of Ferris

Here are the rules of engagement if things do not appear to go your way at the dance:

  1.  Stay positive with the hiring manager and stay in touch.  You never know when another opportunity could present itself.
  2. Take time to reflect on any and all areas that may have put you out of the running during the course of the conversation:  Turn a knowledge deficit into a strength for the next interview.
  3. Take steps to keep your mental focus on the ongoing search for “The Corner Office”.  You know the goal; now build the bridge to get to the goal even if you have to build your own corporate corner office and entity to get where you need to go as a professional.
  4. Your own Corner Office may be in the corner of your house overlooking your driveway!
  5. Never, and I cannot stress this enough, never start to question your own drive and abilities to meet the challenges presented to you in any corporate situation.  The positive attitude you keep today, will land you in that office tomorrow.
  6. Walk your dog.  The two of you will both benefit from the experience.

Publishing like it Oughta Be!  (Homage to the ’86 Mets!)

CLICK HERE!!

http://tiny.cc/bookkahuna1

Follow me on Twitter at:  Donald Schmidt@thebookkahuna

 

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Toastmasters: Get Your Words Out

Don and Derek

The Book Kahuna and his Corgi, Derek!

I gave my first Icebreaker speech last night at my Toastmasters Group. The title: The Book Kahuna: Chapter and Verses.
The art of public speaking, and I do mean art, is one that is the stuff of many a nightmare for uncounted numbers of people. The thought of standing in front of 15, 20, 100 people, completely naked, in a figurative sense, and leave them with a kernel of knowledge is something that takes time, diligence, patience and a will to succeed and excel in this oratorical forum.
Don’t Do This…

Yes Do This…
For years I have been thinking that I need to advance my ability to expound my ideas and visions in a compact and succinct way. There have been times in business when I have left too many “ahs”, “so’s”,” ums” and double clutch, “then again, and then agains” out dangling in the verbal realm for my own good sake. About two months ago I started the process to alleviate this gap in my professional toolbox by looking into a Toastmasters group.
A close friend told me that to get the most out of your Toastmasters experience; you need to join a very active and successful group. I looked into and visited several groups, but then this same friend recommended that I visit the Lafayette “Speak with Ease” Group. I am very happy that I took his advice.

The Book Kahuna Unleashed
I work in publishing and have started an enterprise that will require me to give many speeches, interviews, podcasts and presentations on all facets of the digital publishing realm. To do this work effectively, I will need to be armed with a vocabulary and structure that will make this set of projects a joy and not a chore. The Book Kahuna has started the process of upgrading the ability to present topics in logical, understandable verbiage that will entertain as well as inform the attendee and listener. I see this as a complimentary education to the experience and academic credentials already brought to the table.

Speaking well is no less a streamlining process on the entrepreneur’s infrastructure as any physical and fiscal set of tools that can be brought to bear. If you can get your ideas and information across to your audience in 1/3, to ½ the time it would take if you did not have these skills, then you are making your process that much more efficient in the long run. Time can be monetized, and the longer it takes to explain a topic or set of directions the less time you have available to shift into other areas of your corporate entity. Speaking well advances efficiency and puts more revenue stream into your pockets in the long run.

I have never had a problem with putting words to paper. Writing is an art-form that I love very dearly and have never experienced any sort of writer’s-block that would leave me lacking for sufficient topics to discuss. Speaking and writing are not interchangeable expression forms. Being a good writer does not mean you are a good speaker. The inverse is also true: A great speaker is not necessarily a gifted writer. The trick is to take the talents that you have and fine-tune them so you are conversational in both communication formats.

For anyone who wants to advance their career in Publishing or in any other corporate or entrepreneurial area: I highly suggest a Toastmasters group to advance your public speaking abilities. It will pay off ten-fold down the road.

Publishing like it Oughta Be!  (Homage to the ’86 Mets!)

CLICK HERE!!

http://tiny.cc/bookkahuna1

Follow me on Twitter at:  Donald Schmidt@thebookkahuna

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